Located at the Ducati factory headquarters, the 1,000 sq/mt Ducati Museum highlights 50 years of racetrack heritage. The Ducati Museum opened on June 12, 1998 , during the first annual WDW (World Ducati Week), and was officially inaugurated on October 16th later that year. The Museum has preserved over half a century of Ducati racing history and also the history of the company (before it produced motorcycles) founded by the Ducati brothers in 1926. From the popular post-World War II "Cucciolo" to the more recent breakthrough with the Desmosedici, the museum highlight 50 years of Ducati technological innovation, award-winning design and, above all, exceptional racetrack performance. The museum is arranged around an illuminated racetrack that hosts 33 legendary motorcycles with a special spectator area housed in a gigantic red helmet. Adjacent to the track is a set of seven thematically organized rooms, prepared by Marco Montemaggi (the first Director of the Museum) and later by Livio Lodi, current Curator of the Museum, which provide more detailed information on each of the museum's sections. As well as containing display panels that describe the most representative models, each room tells a part of the Ducati story in greater detail with specially written essays by international motorcycle journalists. This layout highlights the history and emotions that have built Ducati into a success.

"It is a true product of our time", says Livio Lodi "through which older generations of Ducatisti can relive the splendor of an age that seems to have disappeared, while the younger generations can discover the importance of Ducati's vast and rich history. "Finally, a huge dream has come true for all of those who love the 'red' of Borgo Panigale." "Like engineer Taglioni - the famed Ducati legend who was the first to apply Desmodromics to our engines - I've always believed that a Ducati museum would be an essential element in communicating our history. I think that with the Museo Ducati, we have been successful in obtaining that goal," says Federico Minoli, President and CEO of Ducati. The planning and design of the museum were entrusted to architects Pietrogrande and Martera with Studio Associates, and construction was carried out by ICET. On the track, Ducati has amassed a string of World Superbike Championships unprecedented in the history of motorcycle racing: thirteen of the last fifteen World SBK titles and more individual victories than the competition put together, not to mention an impressive return to MotoGP in 2003 and countless more successes in other championships. For the road, Ducati offers a range of the most highly sophisticated and sought-after bikes ever created. Names like Diana, Darmah, Pantah, Scrambler and Paso have entered the lexicon as exemplars of premium performance and timeless Italian style. Contemporary classics such as the Monster and the Multistrada have become benchmarks in their respective classes. The 999, World Superbike Champion, is a modern masterpiece of motorcycle design and a worthy successor to the 916, regarded as the most classical Ducati icon. Throughout more than fifty years of superior engineering, competition testing and cutting-edge design, Ducati has built an enduring motorcycle legacy. From the fastest sport bikes to the meanest Monsters, Ducati turns into reality the dreams of even the most fanatical enthusiasts and the most demanding riders.
It is the marque of champions - among them Lucchinelli, Polen, Roche, HailwoodT, Falappa, Corser, Fogarty, Bayliss, Capirossi, Xaus, Hodgson and Toseland. It is a living legend to all motorcycle fans. It is the motorcycle you've been dreaming of.


Available: all year round
Service length: 6 hours
Stops: Bologna
Pick up location: at your accommodation in Florence (Venice - P.le Roma)
Drop off location: at P.le Roma car terminal in Venice - ( Florence )
Pick up time (suggested): 9.00am
Price includes: private vehicle and English speaking driver, all taxes, insurance, drivers maintenance, gasoline, parking and tolls.
Price does not include: Meals and entrance fees where required.
Note: The following price list is valid for pick up and drop off in Florence city center or Venice - P.le Roma car terminal. If you need a different pick up and/or drop off location, please contact us.

Ducati Factory and Museum Information
Monday to Friday: Guided tours are offered 11:00 a.m. and at 4:00 p.m.
Saturday only: Continuous tours from 9:30 a.m. until 1:00 p.m.
There are no factory and museum tours on Sundays, in the month of August, Easter holidays, Christmas holidays and any other Italian celebrations.
Photographs are allowed in the Museum but not inside the factory.
Entrance FREE.
Museum and Factory visits must be booked in advance.

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